{"product_id":"fastlane-custom-garage","title":"FASTLANE CUSTOM GARAGE - HARLEY DAVIDSON PARTS STORE","description":"\u003csection dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.fastlanecustomgarage.com.au\/\" target=\"_blank\" rel=\"noopener\"\u003ewww.fastlanecustomgarage.com.au\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eIn early 2026, Base Code Brand Marketing partnered with Fastlane Custom Garage to develop a premium Shopify website experience tailored to the Harley Davidson aftermarket industry. The project was a large scale custom development completed collaboratively over around eight weeks, with regular Google Meet strategy sessions shaping website and overall brand direction. \u003c\/p\u003e\n\u003cp\u003eThe website was designed to showcase bike sales, curated parts, riding gear, custom builds and the Fastlane story through a highly visual and performance driven ecommerce experience. Over 200 products were uploaded and strategically structured using advanced metafields, custom filtering systems and detailed collection organisation to create a strong customer journey across the store. Multiple custom coded sections were also developed, including an interactive bike part finder allowing customers to shop parts based on specific Harley Davidson builds.\u003c\/p\u003e\n\u003cp\u003eMarket research and customer profiling were completed to establish a strong SEO foundation prior to launch. This was to ensure the website was built around high intent search behaviour within the custom motorcycle and Harley Davidson market. Additional development focused on balancing premium high resolution imagery with performance optimisation through custom page loader functionality and image handling, maintaining fast loading speeds without compromising the visual experience.\u003c\/p\u003e\n\u003cp\u003eThe result is a high performing Shopify website that positions Fastlane Custom Garage as a premium destination for curated Harley Davidson parts, custom motorcycles and motorcycle culture in Australia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Base Code Brand","offers":[{"title":"Default Title","offer_id":47812275699966,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/0628\/3006\/files\/shopify-development-1.jpg?v=1778219613","url":"https:\/\/www.basecodebrand.com\/products\/fastlane-custom-garage","provider":"Base Code Brand","version":"1.0","type":"link"}