Meet Lauren Schwarz, Founder of Base Code Brand Marketing
A founder-led Shopify, SEO and AI optimisation partner for growing ecommerce brands
Choosing the right partner isn't just about finding someone who can build a website. It's about finding someone who understands your business, listens to your goals and knows how to help you get there.
That's exactly why I started Base Code Brand Marketing. I've always been someone who looks for opportunity in a business, a moment and even people. When I look at a business, I don't just see what exists today, I see what it could become. I notice the small details, the missed opportunities, the friction points in the customer journey and the simple improvements that can completely change how a business performs.
That way of thinking didn't start when I launched BCB. It's something that's been part of me for as long as I can remember.
Where it began
I registered my first business when I was 18. Like many entrepreneurs, I had more ideas than I knew what to do with. I loved 'starting fires', the creator, the vision and pushing that into reality. For a long time, I thought constantly starting new projects meant I hadn't found "the one."
Looking back, I realise I was learning something much more valuable. I wasn't just building businesses, I was learning how different businesses are built.
Every project taught me something new about branding, customer behaviour, ecommerce, marketing and what makes people choose one business over another. Those experiences shaped the way I think today and gave me the ability to see opportunities that others often overlook.
Outside of work, you'll usually find me training, spending time outdoors or looking for ways to level up both physically and mentally. Health, fitness and continuous growth have always been a huge part of who I am. I'm naturally driven to challenge myself, build discipline and keep learning, whether that's in business, sport or everyday life.
That mindset carries into everything I do at Base Code Brand Marketing. I believe the best results come from consistency, attention to detail and never settling for "good enough." I'm always looking for ways to improve, ask better questions and find smarter solutions. I genuinely care about understanding your business, something that's often missing from larger agencies. I'm human, I'll listen and I'll take the time to understand your goals, challenges and vision before recommending the right path forward.
See outside of work via Instagram.
Why Base Code Brand Marketing exists
As my career evolved through digital marketing, Shopify development, SEO and ecommerce strategy, I had the opportunity to work with businesses at every stage of growth. Again and again, I noticed the same problem.
Brands were working with a designer, a developer, an SEO agency and a marketing consultant, yet no one was looking at the bigger picture. Everyone had their own piece of the puzzle but very few businesses had a clear strategy connecting it all together.
That's why I created Base Code. Rather than offering disconnected services, I wanted to build a business that looked at ecommerce holistically bringing together Shopify, SEO, AI optimisation and ongoing growth strategy under one roof.
Today, that's exactly what we do through The Found First Framework, helping fashion, wellness and lifestyle brands become easier to choose.
Founder-led
One of the things our clients tell us they value most is knowing exactly who they're working with.
When you partner with Base Code, you're working directly with me. From our first strategy call through to launch and beyond, I'm involved in every project because I believe the best results come from genuine relationships, open communication, and a deep understanding of each client's business.
You'll never be passed between departments or left wondering who's managing your project. As a boutique business, we intentionally work with a smaller number of clients so we can provide thoughtful advice, strategic direction, and the level of support that's difficult to find in larger agencies.
For many of our clients, we become an extension of their team rather than simply the people who built their website.
More than websites
Although Shopify is at the heart of what we do, BCB has never been about building websites for the sake of it. We're here to build businesses that are ready to grow.
That means creating websites that are technically sound, easy to use, optimised for search, prepared for the future of AI and designed to support the day-to-day realities of running an ecommerce brand. A website should do more than look beautiful. It should become one of your most valuable assets.
Why I love what I do
The most rewarding part of this work isn't launch day. It's seeing what happens afterwards. It's watching a business gain confidence. Seeing online sales increase. Hearing from clients tell me their website is finally working for them.
The Shopify "cha-ching" sound will never get old!!